Alan Olshan, Concepts + Copywriting Andy Jerabek, Design + Art Direction
WE HELP NON-PROFITS ENHANCE THEIR IMAGE… SELL TICKETS… AND RAISE FUNDS. Individually we’ve promoted many of America’s leading arts organizations, and as a team since 2006 we’ve worked with the Paul Taylor Dance Company, Mahaiwe Performing Arts Center, Troy Savings Bank Music Hall, Troy Chromatic Concerts, The Music Hub, Empire State Youth Orchestra, Gingold Theatrical Group, Brooklyn College, and bicoastal talent agency Buchwald, among others.
We design print material from ads to brochures, and digital content for websites and social media
We create logos and visual identity systems
We write and edit copy, from ad taglines and press releases to capital campaigns and books
We advise on printing, marketing, and media buying.
Alan joined the Paul Taylor Dance Company in 2000 and was Marketing Director from 2002 to 2017. His tenure featured the 2013 engagement at Lincoln Center, when ticket sales topped one million dollars for the first time in PTDC’s history; and ICONS, an event he conceived in which dances by legends Graham, Cunningham and Taylor first shared a program, hailed by The New York Times as “a historic and shining convergence of giants.” His preview of Taylor’s 2009 season appeared in Playbill. Alan returned as Marketing Counsel for the 2022 Lincoln Center season. Remembering Paul Taylor, his tribute to the late Dancemaker featuring more than 90 essayists, is on Amazon. From 1993 to 2000, while producing ads for dance shoemaker Freed of London, Alan consulted for American Ballet Theatre, Big Apple Circus, Brooklyn Museum, Chamber Music Society of Lincoln Center, Dance Magazine, Dicapo Opera Theatre, Free for All at Town Hall, Meet The Composer, Merkin Concert Hall, New York Chamber Symphony, New Victory Theater, Nimbus Records, 92nd Street Y’s Tisch Center for the Arts, San Francisco Symphony, and Sony Classical. As Associate Creative Director of Ziff Marketing (1990-1993) he wrote copy promoting ABT, Bolshoi Opera, Boston Ballet, Manhattan Theatre Club, National Actors Theatre, New York City Opera, New York Philharmonic, and Royal Ballet. At ABT (1980-1990) he produced revenue-generating publications including the 50th anniversary souvenir book with portraits by Annie Leibovitz. Alan’s clients have included Bravo! Vail, Carnegie Hall, ChamberFest Cleveland, Mahaiwe Performing Arts Center, New Jersey Symphony, NYU Medical Center, Princeton University Concerts, and The Actors Studio. He serves as President Pro Tempore of Wolf Sanctuary of PA. He earned his Bachelor’s degree in Film and Master’s in Public Relations from Boston University’s College of Communication, where he was a Graduate Teaching Assistant; he also taught copywriting at NYU’s School of Continuing Education.
Andy is Consulting Designer for San Francisco Symphony, Massry Center for the Arts, Saint Paul Chamber Orchestra, ChamberFest Cleveland, The Great Northern, Sheldon Theatre, Blackford Labs, Deerfoot Lodge, and Cathedral of All Saints and Cathedral Choir of Men and Boys in Albany, New York. In 2019 he created the Cathedral’s first formal visual identity since its founding in 1888. He was consulting graphic designer for the Paul Taylor Dance Company for more than a decade. Other clients have included New York City Center’s Fall for Dance, Liquid Music, Albany Pro Musica, Boston Ballet, and Gotham Writers Workshop. With Capacity Interactive, Andy has designed for New York City Ballet, Parsons Dance, Washington National Opera/John F. Kennedy Center for the Performing Arts, University of California/Berkeley, Signature Theatre, Stanford University’s Bing Concert Hall and Memorial Auditorium, Hult Center for the Performing Arts, Pilobolus, and The Institute of Contemporary Art/Boston. With the Brooklyn design firm Hyperakt, he worked with AIGA and W.W. Norton. Andy began his career at Time Inc., where he was a staff member from 1995 to 2007. He provided illustrations for Time, Fortune, US News & World Report, Businessweek, The New York Times Magazine, and National Law. Andy has a Bachelor's degree in Electronic Music and Sculpture from the State University of New York at Albany. His technical skills include InDesign, Photoshop, Illustrator, and Google Html5 animated ads. He resides in Delmar, New York with his wife and four children. Fulfilling his lifelong aspiration to fly, Andy takes to the sky in his powered paraglider.