Alan Olshan, Concepts + Copywriting Andy Jerabek, Design + Art Direction
WE HELP PERFORMING ARTS COMPANIES AND NON-PROFIT THEATERS SELL TICKETS… ENHANCE THEIR IMAGE… AND RAISE FUNDS. Individually we’ve promoted many of America’s leading arts organizations, and together we’ve worked with the Paul Taylor Dance Company, Mahaiwe Performing Arts Center, Troy Savings Bank Music Hall, ChamberFest Cleveland, Troy Chromatic Concerts, The Music Hub, Empire State Youth Orchestra, Gingold Theatrical Group, Brooklyn College, and bicoastal talent agency Buchwald, among others.
We design memorable ads, brochures, souvenir books, websites, and social media campaigns
We create eye-catching logos and visual identity systems
We write pithy copy, from taglines to capital campaigns
We advise on marketing, media buying, and printing.
In 2025 Alan became Arts Marketing Consultant for Washington DC’s National Theatre. He has worked with the Paul Taylor Dance Company since 2000. His 15-year tenure as Marketing Director included the 2013 Lincoln Center gig when ticket sales topped a million dollars for the first time; and 2017’s ICONS, an event he conceived with dances by legends Graham, Cunningham and Taylor sharing a program, which The New York Times called “a historic and shining convergence of giants.” He produced souvenir books celebrating major anniversaries, and a book of remembrances of Mr. Taylor, available on Amazon. Alan was Marketing Counsel for PTDC’s 2022 New York season. From 1993 to 2000, while managing advertising for dance shoemaker Freed of London, he consulted for American Ballet Theatre, Big Apple Circus, Brooklyn Museum, Carnegie Hall, Chamber Music Society of Lincoln Center, Dance Magazine, Dicapo Opera Theatre, Free for All at Town Hall, Meet The Composer, Merkin Concert Hall, New York Chamber Symphony, New Victory Theater, Nimbus Records, 92nd Street Y’s Tisch Center for the Arts, San Francisco Symphony, and Sony Classical. As Associate Creative Director of Ziff Marketing (1990-1993) he promoted Bolshoi Opera, Boston Ballet, Manhattan Theatre Club, National Actors Theatre, New York City Opera, New York Philharmonic, and Royal Ballet. At Baryshnikov’s American Ballet Theatre (1980-1990) he wrote the Company magazine and produced the 50th anniversary souvenir book with portraits by Annie Leibovitz. He has also consulted for Bravo! Vail, The Actors Studio, New Jersey Symphony, and Princeton University Concerts. President Pro Tempore of Wolf Sanctuary of PA, he is Lifetime Guardian of Anubis.
Andy is Consulting Designer for San Francisco Symphony, Cleveland Chamber Music Society, Massry Center for the Arts, Saint Paul Chamber Orchestra, ChamberFest Cleveland, The Great Northern, Sheldon Theatre, Blackford Labs, Deerfoot Lodge, and Cathedral of All Saints and Cathedral Choir of Men and Boys in Albany, New York. In 2019 he created the Cathedral’s first formal visual identity since its founding in 1888. He was consulting graphic designer for the Paul Taylor Dance Company for more than a decade. Other clients have included New York City Center’s Fall for Dance, Liquid Music, Albany Pro Musica, Boston Ballet, and Gotham Writers Workshop. With Capacity Interactive, Andy has designed for New York City Ballet, Parsons Dance, Washington National Opera/John F. Kennedy Center for the Performing Arts, University of California/Berkeley, Signature Theatre, Stanford University’s Bing Concert Hall and Memorial Auditorium, Hult Center for the Performing Arts, Pilobolus, and The Institute of Contemporary Art/Boston. With the Brooklyn design firm Hyperakt, he worked with AIGA and W.W. Norton. Andy began his career at Time Inc., where he was a staff member from 1995 to 2007. He provided illustrations for Time, Fortune, US News & World Report, Businessweek, The New York Times Magazine, and National Law. His technical skills include InDesign, Photoshop, Illustrator, and Google Html5 animated ads. Fulfilling his lifelong aspiration to fly, the father of four takes to the sky in a powered paraglider.