Paul Taylor American Modern Dance

We teamed up to create 2007 to 2017 ad campaigns and collateral materials for the Paul Taylor Dance Company and Paul Taylor American Modern Dance. The 2017 brochure featured the dancers photographed by Jordan Matter in iconic Manhattan locations. The 2015 brochure introduced PTAMD with Paul B. Goode photos chosen to emphasize the stunningly visceral nature of Taylor's work. The 2012 brochure featured photos of the dancers taken around the Lincoln Center campus by Jordan Matter to announce that the Taylor Company would henceforth perform at the world's preeminent cultural hub. The annual campaigns featured brochures, New York Times ads, print and electronic billboards, transit ads, three-sheets and social media.